Introduction
With usheru Track your website includes a tracking system that records relevant user interactions.
The information is sent to Google Tag Manager through the website’s dataLayer and can then be used in tools such as Google Analytics 4.
Tracked Events
Button and link clicks
Clicks on relevant buttons, calls to action and links are tracked.
Examples include:
Request information
Buy tickets
View premium experiences
Open a form
View event information
Visit an external page
The tracked information may include:
The page where the click occurred
The button or link name
The type of content
The interaction type
The destination URL
Example:
{
event: 'usheru',
tracking_event: 'cta_click',
tracking_source: 'premium_home',
tracking_engagement: 'Interest',
content_type: 'Premium Hospitality',
content_name: 'premium_request_info_button'
}
Element views
The system can track when an important element becomes visible on the user’s screen.
This may include:
Forms
Promotional sections
Premium experience blocks
Videos
Featured content
Upcoming event sections
By default, the event is triggered when approximately 30% of the element is visible.
Each element view is normally tracked only once per page visit.
Form views
A form view event can be recorded when a form appears on the user’s screen.
This helps measure how many users have seen a form, even if they do not interact with it.
The information may include:
The page where the form appears
The form name
The type of form
The related website section
Form starts
A form start event is recorded when the user interacts with a form for the first time.
This may happen when the user:
Selects a field
Starts typing
Chooses an option
Interacts with a form control
This event is tracked once per form and helps measure user intent before submission.
Form submissions
A form submission event is recorded when a form is successfully submitted.
The system supports standard forms and AJAX forms, including forms that submit without reloading the page.
The tracked information may include:
The form name
The page where the form was submitted
The type of form
The related content or service
A successful form submission is generally classified as an action or conversion-related event.
Scroll depth
The website can record how far users scroll down a page.
The default tracked percentages are:
25%
50%
75%
100%
Each percentage is recorded once per page visit.
Scroll depth tracking helps identify whether users are reaching important content located further down the page.
Information included in each event
Depending on the event, the following information may be included.
Event name
Identifies the action performed.
Examples:
cta_click
element_view
form_view
form_start
form_submit
scroll_depth
Tracking source
Identifies where the interaction took place.
Examples:
Page URL
Page title
Premium homepage
Event detail page
Specific website section
Engagement level
Classifies the user’s stage in the interaction process.
The main values are:
Interest: the user views content or clicks a relevant element
Intent: the user begins interacting with a form
Action: the user completes an important action
Conversion: the user completes a defined business objective
Content type
Identifies the type of element or content involved.
Examples:
CTA
Button
Form
Event
Video
Premium Hospitality
Upcoming Events
Page
Content name
Identifies the specific element that generated the event.
Examples:
premium_request_info_button
premium_interest_form
Event title
Button text
Form name
Page title
Event-related information
On event pages, tracking can also include additional information such as:
Event title
Event category
Event type
Event genre
Event subgenre
Event organiser
Ticket URL
This allows website interactions to be analysed in relation to specific events or event categories.
Default tracking structure
All events use the same general structure:
{
event: 'usheru',
tracking_event: 'event_name',
tracking_source: 'interaction_source',
tracking_engagement: 'engagement_level',
content_type: 'content_type',
content_name: 'content_name'
}
Additional information may be included depending on the tracked element.
Summary
By default, the tracking system can measure:
Clicks on relevant buttons and links
Views of important website elements
Form visibility
Form interactions
Successful form submissions
Page scroll depth
This provides a clearer understanding of how users interact with the website and which content, calls to action and forms generate the most engagement.