Introduction
Understanding how your marketing campaigns are performing is crucial to driving return on investment (ROI). usheru Track Select Analytics gives you a clear, data-driven view of how audiences interact with your Select showtimes and streaming widget, helping you see which campaigns, traffic sources, and platforms are generating the most engagement and conversions.
Recommended Steps
Direct traffic to the widget page
usheru Track Select Analytics only measures what happens on the page where your usheru Select widget is placed. To get accurate results, always send your campaign traffic directly to that page, not your homepage or another section of your site.
Tag all campaigns with UTMs
UTMs are small pieces of text you add to the end of your campaign links. They tell the system where your traffic came from, for example, Facebook ad, email newsletter, or trailer link. Without UTMs, you will not be able to see which campaign drove results.
👉 See our guide to setting up UTMs
Understand the engagement funnel
The dashboard shows how audiences move through four steps of engagement with your widget:
Showtimes Loaded (100%) – Every visit to the page where the widget is embedded. This is your starting point. It confirms users reached the correct page and the widget was available for them to view.
Showtimes Viewed (%) – The percentage of visitors who actually scrolled down and saw the widget on their screen.
Showtimes Available (%) – The percentage of users who found local cinema showtimes or streaming options.
Cinema Redirects – The number of people who clicked through to a cinema or streaming service to buy tickets or watch the film.
Filter by campaign, traffic type, and timeframe
Use filters to break down results by campaign (UTM), traffic source such as organic, paid, or social, or a specific date range.
See which cinemas and platforms perform best
View which cinemas or streaming partners get the most clicks and conversions to understand where your marketing is working best.
Summary
Track Select Analytics shows you how audiences engage with your campaign, from landing on your widget page to clicking through to buy or stream. Tag your campaigns and direct traffic to the widget page to get a complete view of your ROI.