Introduction
Where you install your usheru Select widget can have a major impact on the overall success of your campaign.
Recommended Steps
Installing your widget ‘Above the fold’
Placing the widget above-the-fold on your website (this means that a user can see it when they land on the webpage without having to scroll down) is the ideal configuration. Putting your widget further down the page decreases the likelihood that a website user will notice your widget by roughly 30%. When you are attracting (or paying) for web traffic with online ads, you will want that audience to search for your film quickly and easily.
Adding a Call To Action Button (CTA)
A clear CTA button is essential to helping fans locate and navigate to your widget quickly and easily, this is crucially important if you cannot install the widget ‘above the fold’. The CTA should say something clear like “Book Tickets” and bring users down to the widget upon clicking.
Direct Traffic
In order to optimise the efficacy of the widget it is essential that you direct all marketing traffic to the page where the widget has been implemented.
Tracking and UTMs
If you do not have our usheru Analytics package it is very important to have Google Analytics set up on your site so tracking can be enabled. We will then be able to send the tracked events from your widget directly to your own Google Analytics Account. This will allow you to see how many active users you have visiting your page and interacting with your widget.
A UTM Tracking link is a url with extra parameters (UTM tags) which allow you to track the effectiveness of your digital marketing campaigns. These tags tell analytics tools (like Google Analytics, HubSpot, or Mixpanel) where your visitors are coming from, how the traffic is getting from you (organic search, email, social etc) and also ties this traffic to a specific marketing campaign. We can provide you with a helpful UTM calculator which will show you how to build these UTM links quickly and easily.
Summary
By thoughtfully implementing your usheru Select widget, you can significantly enhance the visibility and performance of your film campaigns. Positioning the widget above the fold ensures maximum engagement from visitors the moment they land on your page, while a clear and compelling call-to-action guides them effortlessly toward booking. Directing all marketing traffic to the page where the widget lives keeps your audience focused and reduces drop-off. Finally, enabling tracking through UTMs and analytics allows you to measure real results — giving you the insights needed to refine your campaigns and drive more cinema conversions.