Troubleshooting Missing or Incorrect UTM Data in your analytics

Introduction

Your UTM codes may not be tracking correctly for a number of reasons. In this article we will go through how to troubleshoot why you are seeing incorrect or missing UTM data in your usheru Track solution.

Steps

1. First test the link to ensure it brings the user to the correct page.

2. Next check that you have no syntax errors in your url:

UTMS codes are case sensitive, so if you use a UTM with the source “Facebook” and another with the source “facebook” the data will be fractured, as these will track as two different data sources.

If your url contains invalid utm parameters it will not track correctly. See below an example of a correct url with UTM parameters

http://www.example.com/?utm_source=ExampleSource&utm_medium=ExampleMedium&utm_campaign=ExampleCampaign

UTM parameters must come after the “?” and the url should only  contain one “?”.
Each parameter needs to be separated by an ampersand “&”!
Make sure that you have “utm_” in front of each parameter!

Summary

UTM codes will not track if the link itself is broken or if you have syntax errors within the url. Misspelling any of your  UTM parameters (source, medium, campaign name) can cause the utms to track these separately. The easiest way to ensure you are using UTM parameters correctly is to use a UTM builder, please contact clientsupport@usheru.com to gain access to our UTM calculator.