Introduction
UTM codes otherwise known as Urchin Tracking Modules are parameters which you can add to any link in order to more effectively track the success of your online marketing campaigns. There are five core parameters, utm_source, utm_medium, utm_campaign, utm_term, and utm_content but the most important ones to use are Source, medium and campaign.
Parameters
utm_Source: This identifies where the traffic has come from e.g. utm_source=Facebook
utm_Medium: This identifies the type of link used such as CPC, email, ad, stories, event or post e.g. utm_medium=post
utm_Campaign: This is the name of the specific promotion or campaign e.g. utm_campaign=trailerdrop2.
utm_Content: This usually is used to identify where the link was clicked e.g. utm_content=logolink
utm_term: This identifies a certain associated search term e.g. utm_term=Avengers+showtimes+berlin
Summary
UTM codes allow you to track the effectiveness of your marketing campaigns by showing you how your traffic is getting to your website. By adding the above parameters to any of your urls you will be able to identify the source, medium and campaign users are arriving to your website from via your usheru Track analytics solution and in your own google analytics account. To get started on using UTM codes please take a look at this support article