Short Description (Shauna)
Track is...
Value Proposition
We make it simple & quick to find the information to improve digital performance - Google Analytics is powerful, yet complex and difficult to use for the busy marketer.
We make it simple for our partners to identify the best and worst marketing campaigns and pages in real time to optimise marketing campaigns & spend. This is a fundamental requirement of good marketing.
We have created specific dashboards (e.g. Events, Sponsorship) which give their team the information they need to perform their jobs to the best of their ability.
COMING SOON: Google Analytics only showcases those who accept Cookie tracking. We help our partners track all website views in a GDPR compliant way to truly assess campaign performance.
Product Tech Specs
Product document (Weerada)
Wireframes (Weerada / Pati)
Demo examples (Weerada)
Demo Dashboard - https://lookerstudio.google.com/reporting/b624748d-51f6-4ae8-8d75-3a33c7054d3b/page/ASvzC
Sales & Marketing
Marketing document - list (Shauna)
Decks
Success Stories + any killer stats (Shauna)
Client Examples
Climate Pledge Arena: Lookerstudio
Pricing
As part of our original proposals to OVG, pricing is $470 for full analytics and $220 to have it only connected to OVG Corporate. It was our initial intention to try charge OVG for this but have not executed this to date.
[Internal note only] We are yet to find the right price for this service so we should be open to lowering the price per month based on partner feedback on their willingness to pay. We would like the partners to use analytics to analyse and improve performance.