SEO: Best Image Practices

Introduction

Setting alt text for images is very important for SEO and is a key contributing search engine ranking factor. Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly. (This is also important for accessibility, as it helps individuals who use screen readers navigate and understand your website).

Steps

1. When adding images, please ensure you also add an alternative text description.

2. To check your existing images, simply go to your Media gallery where all images are stored.

   

3. If you click into an image it will bring up the attachment details where you can add the Alternative Text

Summary

Alternative text is important both for SEO reasons and for accessibility, so when adding new images please always ensure you add a short alternative text description.