Webpage: www.usheru.com/connect
The Ultimate Film Marketing Platform
usheru Connect brings audiences closer to the films they love, providing film distributors and studios an unmatched content marketing platform designed to drive awareness, engagement and revenue for films throughout their entire lifecycle.
usheru Connect gets audiences closer to the films they love, providing film studios and distributors with the ultimate film marketing platform. usheru Connect drives awareness, engagement and revenue for films throughout their entire lifecycle.
This platform is a long-term audience growth solution, bringing together theatrical, streaming and marketing data to automate the promotion of each film via its digital home at every stage of the release cycle, while capturing first party data and building re-targeting opportunities. usheru Connect is audience-first, featuring beautiful bespoke film pages, clear information and accessible, user friendly interfaces. Partners can manage and control their platform with ease in the usheru Dashboard.
Studios and distributors can expect to see their film marketing become less wasteful, reducing costs, increasing efficiencies and driving theatrical and VOD success. Get your audiences closer to the films they love, with usheru Connect.
From Product Descriptions
Value Proposition
The best digital platform to centralise all your traffic to maximise SEO & lower marketing costs
We understand our partners have small marketing teams so we have in-built tools to simplify B2B/B2C processes and promotional needs, build an audience and maximise conversions
usheru Track quickly surfaces marketing and digital performance to help our partners improve marketing performance and conversions
High-Level Technology Overview
usheru Connect is a robust, enterprise-grade platform designed for high performance, scalability, and security. Below is a high-level overview of our technical architecture to provide confidence in the reliability and modernity of our infrastructure:
Front-End
Built with Angular 17 using Server-Side Rendering (SSR) for optimal SEO and performance
Deployed to Amazon S3 and delivered globally via Amazon CloudFront for fast, secure content delivery
Back-End API
Custom Java application serving a RESTful API
Runs on Tomcat behind nginx for improved performance and routing
Hosted on Amazon EC2 with Elastic Load Balancing (ELB) for high availability
API traffic is globally distributed through Amazon CloudFront
Database Layer
PostgreSQL databases hosted on Amazon RDS for scalability, reliability, and automated backups
Media and Asset Optimization
Custom-built image optimisation service using Node.js
Image optimiser deployed on AWS Lambda for scalability and cost efficiency
Images stored on Amazon S3 and distributed via Amazon CloudFront for global delivery
Wireframes (Weerada / Pati)
Demo examples (Weerada)
Sales & Marketing
Marketing document - list (Shauna)
Success Stories + any killer stats (Shauna)
Client Examples
Pricing
Connect quotes have 3 main variables;
Build fee: Cost to build their solution as scoped
Monthly fee: Hosting, maintenance, support and data feed fees
Per release fee: Like Select, we can charge for a bundle of titles so they can pay per release (and not per month). We use Select pricing bundles for this. Our general philosophy is to know how many releases they have (which will impact traffic and associated servicing costs) and give them a 20% discount if they pay monthly as opposed to per release.
We will launch a pricing calculator in early 2025 to standardise and simplify pricing for partners. This is a screenshot of how it will work. We will have a base price and then charge out services based on their requirements (catalogue size, languages, traffic etc).
Here are some recent examples of proposals;
Pay Monthly
Periscoop - Example of where we showcased the value of paying per month
Pay Per Release
Cinema Live - Example of where we charged a lower monthly and set up fee but agree to charge a higher amount per release