---
title: "How to Understand UTM Parameters And What They Mean"
slug: "how-to-understand-utm-parametres"
updated: 2026-03-18T12:28:48Z
published: 2026-03-18T12:28:48Z
canonical: "supporthub.usheru.com/how-to-understand-utm-parametres"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://supporthub.usheru.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Understand UTM Parameters And What They Mean

## Introduction

UTM codes otherwise known as Urchin Tracking Modules are parameters which you can add to any link in order to more effectively track the success of your online marketing campaigns. There are five core parameters, utm_source, utm_medium, utm_campaign, utm_term, and utm_content but the most important ones to use are **Source, medium and campaign.**

## Parameters

**utm_Source:** This identifies where the traffic has come from e.g. utm_source=Facebook

**utm_Medium:** This identifies the type of link used such as CPC, email, ad, stories, event or post e.g. utm_medium=post

**utm_Campaign:** This is the name of the specific promotion or campaign e.g. utm_campaign=concertannouncement2

**utm_Content**: This usually is used to identify where the link was clicked e.g. utm_content=logolink

**utm_term:** This identifies a certain associated search term e.g. utm_term=live+music+tickets+berlin

## Summary

UTM codes allow you to track the effectiveness of your marketing campaigns by showing you how your traffic is getting to your website. By adding the above parameters to any of your URLs, you will be able to identify the source, medium, and campaign users are arriving at your **venue or live event pages** from via your usheru Track analytics solution and in your own Google Analytics account. To get started on using UTM codes, please take a look at this support [article](/v1/docs/how-to-track-and-improve-the-impact-of-every-marketing-campaign-using-utm-codes-new).